Red Plenty

by Francis Spufford

These old men were not ordinary people; they were the Freezer, the Glutton, and the Magician. The Magician drew a picture of a boat on the sand, and said: ‘Brothers, do you see this boat?’ ‘We see it.’ ‘Sit in it.’ All of them sat in the boat. The Magician said: ‘Now, little light boat, serve me as you have served me before.’ Suddenly the boat rose in the air …

In which Red Plenty solves the mystery of Phenomen's logo

‘Comrades, Let’s Optimise!’,