In Hollywood parlance it’s called a logline or a one-line. And the difference between a good one and a bad one is simple. When I pick up the trades and read the logline of a spec or a pitch that’s sold and my first reaction is “Why didn’t I think of that?!” Well… that’s a good one. At random I’m going to select a few recent sales (from my Web source: www.hollywoodlitsales.com) that made me jealous. They’re in my genre, family comedy, but what we can learn from them crosses comedy, drama, whatever.
