This, to me, is the perfect set-up and one that I repeat with all age groups, in all kinds of situations, all over Southern California — but especially with the target audience of whatever I’m working on. This kind of test marketing is not only a great way to meet people, it’s the only way to know what you’ve got. And a “pitchee” who is thinking about being somewhere else is the perfect subject. If you can get his attention, if you can keep his attention, and if he wants to know more about the story you’re telling, you’ve really got a good movie idea.
Test drive your ideas
