Would it be more rewarding to have a real-world space in which to have face-to-face interaction? Probably—there is significant evidence to suggest that social rewards are intensified by things like eye contact and touch. But face-to-face contact isn’t always possible. Moreover, if we’re feeling depressed or lonely, we might not have the emotional reserves to get up and get out, or to contact a real-life friend or family member. Playing a game online, like ambient sociability, can be a stepping-stone to a more positive emotional state and, with it, more positive social experiences.