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Better than I expected. Ariely is a behavioral economist, so, rather than a shallow look at biases in general, the book illustrates a number of ways that we fail to be rational economic agents.
It was still fairly shallow, but it challenged some of my economic intuitions* in a way that makes me really excited to read more about the field.
* E.g.
- responses to price changes may be smaller than I thought, and more based on noticing directional changes than a recalculating of EV / resolving optimiz ...more
It was still fairly shallow, but it challenged some of my economic intuitions* in a way that makes me really excited to read more about the field.
* E.g.
- responses to price changes may be smaller than I thought, and more based on noticing directional changes than a recalculating of EV / resolving optimiz ...more

Nov 17, 2012
Paulo Ribeiro
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