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This book remains to this day a great introduction to the field of behavioral sciences, specifically applied social/cognitive psychology and decision-making.
Cialdini (PhD) managed to write a highly accessible, zero-filler, popular book while at the same time remaining academically accurate, and he did it without following trends but actually starting one, as in the early 1980s there wasn't a lot of material like this around.
This is what an actual science popularizer should be: having a legitimat ...more
Cialdini (PhD) managed to write a highly accessible, zero-filler, popular book while at the same time remaining academically accurate, and he did it without following trends but actually starting one, as in the early 1980s there wasn't a lot of material like this around.
This is what an actual science popularizer should be: having a legitimat ...more
Fascinating book, despite having come across many of the concepts before elsewhere, having them all together with relevant studies and anecdotes made it very clear how many short-cuts humans use when making decisions, and how these can lead us wrong when in some cases (including when we trick ourselves with short-cuts such as hyperbolic discounting).
Full notes: http://maxjmartin.com/book-notes/infl... ...more
Full notes: http://maxjmartin.com/book-notes/infl... ...more
Dec 28, 2014
Alasdair Reads
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Dec 29, 2016
passadored
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Mar 31, 2017
Taylor Cole
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