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What Members Thought
Brilliant book. How often we make decisions automatically and do things which we did not want to. This book elaborates the automatic procedures in brain which gets triggered and how we can safeguard ourselves from such situations.
This book remains to this day a great introduction to the field of behavioral sciences, specifically applied social/cognitive psychology and decision-making.
Cialdini (PhD) managed to write a highly accessible, zero-filler, popular book while at the same time remaining academically accurate, and he did it without following trends but actually starting one, as in the early 1980s there wasn't a lot of material like this around.
This is what an actual science popularizer should be: having a legitimat ...more
Cialdini (PhD) managed to write a highly accessible, zero-filler, popular book while at the same time remaining academically accurate, and he did it without following trends but actually starting one, as in the early 1980s there wasn't a lot of material like this around.
This is what an actual science popularizer should be: having a legitimat ...more
Many marketers, politicians, fundraisers, religious, etc. try to persuade us not with arguments, but with tricks. And they can be really good at it. This happens more often than most people realise. This book is the best defense we can get from these exploiters (and sometimes even the best counterattack).
Feb 23, 2014
Vlad Sitalo
rated it
really liked it
Shelves:
non-fiction,
toreread,
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psychology,
decision-making,
business,
self-help,
audiobook,
influence
May 10, 2014
Harsha Gurnani
marked it as to-read
May 18, 2014
Joseph St Charles
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review of another edition
Shelves:
management,
communication
Jun 02, 2016
Tanmay Bindal
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Dec 12, 2016
Andrew
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Feb 11, 2018
Sudeep
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Feb 14, 2018
Jaromír
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May 10, 2018
Dave
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Jan 12, 2019
Alex
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