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Sandy Maguire
Sep 28, 2014 rated it it was amazing
This is the book I've been looking for the last five years without realizing it. It presents a theoretical approach that unifies all of the bits and pieces of the psychology I know. Influence tied a nice little bow around everything -- pretty fantastic.

What I got out of this book was not so much how to influence people, but more how to influence myself, and the lines along which I should expect to be influenced. Every two pages I found myself staring out into space while I tried to connect all t
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Arun Pradeep
Oct 19, 2015 rated it it was amazing
Shelves: readq
Brilliant book. How often we make decisions automatically and do things which we did not want to. This book elaborates the automatic procedures in brain which gets triggered and how we can safeguard ourselves from such situations.
Mati Roy
Jan 24, 2015 rated it it was amazing
Many marketers, politicians, fundraisers, religious, etc. try to persuade us not with arguments, but with tricks. And they can be really good at it. This happens more often than most people realise. This book is the best defense we can get from these exploiters (and sometimes even the best counterattack).
Austin
Oct 29, 2017 rated it really liked it
Dom
Feb 20, 2013 marked it as to-read
Shelves: farnam, 2-audible
Zack19
Mar 24, 2013 rated it it was amazing
Marchdown
Apr 27, 2013 rated it liked it
James Guenther
Jun 18, 2013 marked it as to-read
Dom
Jul 16, 2013 marked it as to-read  ·  review of another edition
Brian Finifter
Jul 23, 2013 rated it liked it
ne
Jul 28, 2013 rated it really liked it
Brayden
Sep 18, 2013 rated it really liked it
Lars
Oct 03, 2013 rated it really liked it  ·  review of another edition
Shelves: non-fiction
Jason Swanson
Apr 04, 2019 rated it really liked it
Pritish Patil
Jan 09, 2014 rated it it was amazing
Hugh Betcha
Jan 26, 2014 marked it as to-read
Anna
Mar 09, 2014 marked it as to-read
ne
Apr 12, 2014 rated it really liked it  ·  review of another edition
Nick Karrasch
Feb 24, 2019 rated it it was amazing
Grant Stenger
May 16, 2018 rated it it was amazing
Vikrant Varma
Dec 24, 2016 rated it really liked it  ·  review of another edition
Kuba Stechly
Oct 04, 2014 marked it as to-read
Fredb
Feb 14, 2023 rated it really liked it  ·  review of another edition
Brian
Mar 25, 2016 marked it as vaguely-want-to-read  ·  review of another edition
Volo
Apr 15, 2016 rated it liked it
Tanmay Bindal
Jun 02, 2016 marked it as to-read