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This is the book I've been looking for the last five years without realizing it. It presents a theoretical approach that unifies all of the bits and pieces of the psychology I know. Influence tied a nice little bow around everything -- pretty fantastic.
What I got out of this book was not so much how to influence people, but more how to influence myself, and the lines along which I should expect to be influenced. Every two pages I found myself staring out into space while I tried to connect all t ...more
What I got out of this book was not so much how to influence people, but more how to influence myself, and the lines along which I should expect to be influenced. Every two pages I found myself staring out into space while I tried to connect all t ...more

Many marketers, politicians, fundraisers, religious, etc. try to persuade us not with arguments, but with tricks. And they can be really good at it. This happens more often than most people realise. This book is the best defense we can get from these exploiters (and sometimes even the best counterattack).

Jan 26, 2014
Hugh Betcha
marked it as to-read

Mar 09, 2014
Anna
marked it as to-read

Oct 04, 2014
Kuba Stechly
marked it as to-read

May 07, 2015
Zhaslan Doschanov
rated it
it was amazing
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review of another edition
Shelves:
want-to-reread

Jun 02, 2016
Tanmay Bindal
marked it as to-read