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I was expecting a sleazy pop-psych book on cheap (but unfortunately efficient) marketing tricks.
Instead this is a well written, thoroughly researched book on psychology of compliance. It is related to the current major trend of literature on psychology of decision and cognitive biases, but has a somewhat perpendicular approach to the topics (and came before most of the current hype).
It is written for defensive purposes (and intended to be read that way), but from the "readers' stories" it is cle ...more
Instead this is a well written, thoroughly researched book on psychology of compliance. It is related to the current major trend of literature on psychology of decision and cognitive biases, but has a somewhat perpendicular approach to the topics (and came before most of the current hype).
It is written for defensive purposes (and intended to be read that way), but from the "readers' stories" it is cle ...more

This book has the right goal of trying to make claims based on a evidence. The claims themselves seem pretty reasonable/intuitive, so the threshold of the evidence for accepting that they're true (that we are nontrivialy influenced by various things in ways that are at times irrational) is pretty low. Still, sometimes the book seems to ignore plausible alternative reasons behind the results of the experiments it discusses. Add that to the high false positive rates and lack of emphasis on replica
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Feb 02, 2014
John
marked it as to-read

Feb 17, 2014
Vinayak
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Dec 10, 2014
Vishal Khatri
marked it as to-read

Sep 23, 2015
Apurva
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Oct 17, 2015
Jorge David
marked it as to-read

Feb 11, 2016
Devarsh
marked it as to-read

Feb 22, 2017
Harsh Pareek
marked it as to-read