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What Members Thought
A very useful re read. The following notes are typed on a moving train and a bit rough!
My takeaways this time were
The curse of knowledge is deadly.
When addressing an audience pay attention to the second quiet voice in the other person that seems confused or asks 'so what?' Address that voice as it appears, not what you think it should ask.
Spell out what a benefit of your message might be...but be careful of how you do it. Create the context like the shots of the local football league.
Post di ...more
My takeaways this time were
The curse of knowledge is deadly.
When addressing an audience pay attention to the second quiet voice in the other person that seems confused or asks 'so what?' Address that voice as it appears, not what you think it should ask.
Spell out what a benefit of your message might be...but be careful of how you do it. Create the context like the shots of the local football league.
Post di ...more
http://robchristeson.com/book-review-...
The tag-line, Why Some Ideas Survive and Others Die pretty well sums it up. The six principles, Simplicity, Unexpectedness, Concreteness, Credibility, Emotions, and Stories (SUCCESs) give you a usable road-map to help make your ideas stick.
What’s great about this book:
The concept of The Curse of Knowledge captures how our minds work, and why we find it difficult to accept when others don’t receive our message. So often, we think we’ve delivered our messag ...more
The tag-line, Why Some Ideas Survive and Others Die pretty well sums it up. The six principles, Simplicity, Unexpectedness, Concreteness, Credibility, Emotions, and Stories (SUCCESs) give you a usable road-map to help make your ideas stick.
What’s great about this book:
The concept of The Curse of Knowledge captures how our minds work, and why we find it difficult to accept when others don’t receive our message. So often, we think we’ve delivered our messag ...more
May 28, 2013
Jill Camper
marked it as to-read
