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The Tipping Point essentially talks about how things get viral and popular; how a social phenomenon infects everyone; how foundering businesses manage to rebound back and emerge stronger. In other words, how do they tip.
Gladwell elucidates the phenomena of tipping point using three concepts and provides insightful and memorable examples to support his concepts. He writes about how some people make a huge difference in creating a social epidemic. He presents evidence from psychological studies an ...more
Gladwell elucidates the phenomena of tipping point using three concepts and provides insightful and memorable examples to support his concepts. He writes about how some people make a huge difference in creating a social epidemic. He presents evidence from psychological studies an ...more
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