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This is THE one book if you really want to know about Service Design. Basics are described liked teaching a baby his first ABCD. Tolls are explained in great depth so every reader can follow it up. Even the person never heard of Service Design will find is very easy to follow with the tools described in the book. I've developed 10 service related document (stakeholder map, customer journey map, The Five whyS, expectation maps, persona, service blueprint & customer lifecycle map) just by reading
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Its a very good book to start study service design. Talk about concepts, methodologies, presenting cases and using a very easy and nice language. A very fast and interesting read.
Oct 19, 2013
Marcus
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Jan 03, 2014
Christina
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Mar 12, 2014
Sota Yamashita
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Majo Balko
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Jan 13, 2015
Jennifer
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Oct 23, 2015
Carolina
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Dec 01, 2015
Michael
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Dec 17, 2015
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Oct 21, 2016
Apoorva
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Feb 20, 2017
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Jan 08, 2018
Wilson Fão
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