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What Members Thought

Overall, I really enjoyed this book. Understanding the science behind the habits was fascinating and helped me to understand how I could change my habits in the future. What surprised me was how much I enjoyed the chapters on successful organizations and societies. I was absolutely fascinated by Chapter 7: How Target Knows What You Want Before You Do and how they could identify from what a woman was buying whether she was pregnant. In one instance before a woman had even told her father. Scary s
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