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What Members Thought
What this book proves is how immature and how siloed digital product design is.
It's not that there isn't literature out there about product strategy or business strategy. Instead we're trying to invent the same theories again.
That none of the strategists (I do not judge their skills) that are interviewed in the book had any formal education in marketing or business strategy proves this further.
Sure, there's differences between physical and digital products that needs to be understood but ther ...more
It's not that there isn't literature out there about product strategy or business strategy. Instead we're trying to invent the same theories again.
That none of the strategists (I do not judge their skills) that are interviewed in the book had any formal education in marketing or business strategy proves this further.
Sure, there's differences between physical and digital products that needs to be understood but ther ...more
Great read to learn more about the "strategy" part that basically happens before execution. "UX strategy" is a bit misleading in the sense that any strategy should address the user experience, which is noted in the end of the book.
However, the clear instructions on several activities such as guerilla user testing, competitive analysis and research all while referencing a real world project ("Airbnb for weddings") is what made this book worth 5 stars to me. I already recommended it to colleagues ...more
However, the clear instructions on several activities such as guerilla user testing, competitive analysis and research all while referencing a real world project ("Airbnb for weddings") is what made this book worth 5 stars to me. I already recommended it to colleagues ...more
May 11, 2015
Jennifer
marked it as to-read
Apr 16, 2017
Ardavan Mir
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Oct 25, 2017
Andrew
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Jan 09, 2020
Lupas Alexandru
marked it as to-read
Jan 02, 2023
Maiara Costa
is currently reading it
Nov 29, 2023
Wil Goolsby
marked it as to-read
May 14, 2025
Costanza
marked it as to-read
