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HIGHLIGHTS:
1. Social media requires quality AND quantity.
2. Keep things simple, immediate, and relevant. Consumers want infotainment, information wrapped in a story, is special. Twitter.
3. Critiques on FB: link posts underperformed compared with picture posts. Photography has become a kind of social currency. *Include your logo in your picture.
4. It doesn’t make demands often: Right hooks represent what is valuable to you – getting the sale, getting people in the door.
5. “Great content” = conten ...more
1. Social media requires quality AND quantity.
2. Keep things simple, immediate, and relevant. Consumers want infotainment, information wrapped in a story, is special. Twitter.
3. Critiques on FB: link posts underperformed compared with picture posts. Photography has become a kind of social currency. *Include your logo in your picture.
4. It doesn’t make demands often: Right hooks represent what is valuable to you – getting the sale, getting people in the door.
5. “Great content” = conten ...more
Nov 25, 2017
Anick Globensky-bromow
marked it as to-read
Jul 29, 2015
Jeff Sanders
marked it as to-read
