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Qualitative Research
Qualitative research is a scientific method of observation to gather non-numerical data. This type of research "refers to the meanings, concepts, definitions, characteristics, metaphors, symbols, and description of things" and not to their "counts or measures". This research answers why and how a certain phenomenon may occur rather than how often. Qualitative research approaches are employed across many academic disciplines, focusing particularly on the human elements of the social and natural sciences; In less academic contexts, areas of application include qualitative market research, busine
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The worse thing that contemporary qualitative research can imply is that, in this post-modern age, anything goes. The trick is to produce intelligent, disciplined work on the very edge of the abyss.
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― Interpreting Qualitative Data
― Interpreting Qualitative Data
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In business, qualitative measurements and quantitative measurements are equally important.
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