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Qualitative Research
Qualitative research is a scientific method of observation to gather non-numerical data. This type of research "refers to the meanings, concepts, definitions, characteristics, metaphors, symbols, and description of things" and not to their "counts or measures". This research answers why and how a certain phenomenon may occur rather than how often. Qualitative research approaches are employed across many academic disciplines, focusing particularly on the human elements of the social and natural sciences; In less academic contexts, areas of application include qualitative market research, busine
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As a general rule, researchers should assume an unobtrusive stance in public settings. A researcher should strive to blend into his or her surroundings in order to reduce his or her impact on the research setting. The art of blending into a research setting entails conscious decisions about how to dress in a research setting, what mannerisms to exhibit, whether to take notes openly or in a concealed manner, and other strategies that allow a researcher to become invisible in the field.
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[…] a student in our class asked disdainfully why quantitative methodologists do not openly criticize qualitative methods. He scoffed, 'They don't even mention it. But in courses in qualitative methods, quantitative methods always come up.'
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I pointed out that the lack of critical remarks and the absence of any mention of qualitative research in 'methods' courses indicate the hegemony of the quantitative approach. Were not his statistics professors making a strong statement about the place of
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― Emotions and Fieldwork
― Emotions and Fieldwork
