Prosocial


The Life You Can Save: How to Do Your Part to End World Poverty
Descartes' Error: Emotion, Reason and the Human Brain
DisConnected: The Roots of Human Cruelty and How Connection Can Heal the World
Mothers and Others: The Evolutionary Origins of Mutual Understanding
Abolish Rent: How Tenants Can End the Housing Crisis
Net Positive: How Courageous Companies Thrive by Giving More Than They Take
Mission Economy: A Moonshot Guide to Changing Capitalism
Good Is the New Cool: Market Like You Give a Damn
The Responsible Company: What We've Learned from Patagonia's First 40 Years
Grow: How Ideals Power Growth and Profit at the World's Greatest Companies
Switch: How to Change Things When Change Is Hard
Strategy for Sustainability: A Business Manifesto
Marketing That Matters: 10 Practices to Profit Your Business and Change the World (SVN)
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits
Anthony Biglan
While humans have the propensity to develop a suite of prosocial behaviors, they are also capable of developing antisocial behavior, engaging in substance abuse, experiencing depression, and bearing children at an early age...Young people who develop aggressive behavior tendencies are likely to develop problems with tobacco, alcohol, and other drug use; to fail academically; to have children at an early age; and to raise children likely to have the same problems.
Anthony Biglan, The Nurture Effect: How the Science of Human Behavior Can Improve Our Lives and Our World

Essi Viding
People are prosocial creatures. We typically form enduring bonds with others. We find spending time with our family and friends rewarding, we rejoice in their good fortune, we want to help them and often go to a substantial degree of bother for others. This applies particularly in relation to people whom we consider to be part of our ‘in group’, but also often in relation to strangers.
Essi Viding, Psychopathy: A Very Short Introduction

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