Goodreads helps you keep track of books you want to read.
Start by marking “Good Is the New Cool: Market Like You Give a Damn” as Want to Read:
Good Is the New Cool: Market Like You Give a Damn
Enlarge cover
Rate this book
Clear rating
Open Preview

Good Is the New Cool: Market Like You Give a Damn

3.80  ·  Rating details ·  81 ratings  ·  6 reviews
“We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New Cool

Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from th
...more
ebook, 304 pages
Published October 25th 2016 by Regan Arts.
More Details... Edit Details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Good Is the New Cool, please sign up.

Be the first to ask a question about Good Is the New Cool

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

Showing 1-30
Average rating 3.80  · 
Rating details
 ·  81 ratings  ·  6 reviews


More filters
 | 
Sort order
Start your review of Good Is the New Cool: Market Like You Give a Damn
Anisha
Aug 14, 2018 rated it really liked it
Shelves: 2018-book-list
Thank you to the writers for sharing this work with us. This book highlights how companies and people can help a broader set of people by partnering together. It was eye opening to see the passion and good work done by well known names. Definitely a book that restores your faith in humanity.
Jamie Testa
Jan 20, 2019 rated it really liked it  ·  review of another edition
Took me awhile to read this just because it was more informative than pleasure. Love the topic of the book and all the examples given
Tiffany
Jan 19, 2019 rated it liked it
I liked the idea of this book more than how it was actually executed. Interesting and thoughtful, but could’ve gone further.
Kristen Heimerl
Mar 12, 2017 rated it really liked it
Shelves: business
The authors, Afdhel Aziz and Bobby Jones, are a couple of soulful guys who have written a soulful book that makes a strong case for soulful corporations.

And there's a good reason why: our nation's resources are heavily concentrated in the hands of corporations:

TOTAL REVENUE BY STAKEHOLDER, U.S.:
- Nonprofits - $1.2 trillion
- Government - $3.1 trillion
- Corporations - $20.1 trillion
(Source: Michael Porter TED.com)

$20T. That's a LOT of juice--juice that can be abused and is abused. Often. Gr
...more
Luke Hood
Feb 09, 2017 rated it really liked it
Enjoyed the examples, lots to think about.
Lauren
Nov 29, 2016 rated it liked it
Great, quick read for anyone in marketing or advertising or creating their own business. I enjoyed the examples that these entrepreneurs and business leader had to share -- so much so, I couldn't wait to get back to work to brainstorm with colleagues. Get inspired to motivate your team, company to be celebrate human moments instead of metrics or profits.
Kym
rated it it was amazing
May 17, 2017
Lauren Sims
rated it it was amazing
Aug 14, 2018
Jon Cohen
rated it it was ok
Sep 08, 2018
Natalya
rated it it was ok
Jan 25, 2017
Isaiah Felton
rated it really liked it
Apr 03, 2017
Laura
rated it it was amazing
Jun 05, 2017
Angela Stinson
rated it liked it
Apr 20, 2020
Chaz
rated it really liked it
Sep 10, 2018
Adam
rated it it was amazing
May 16, 2018
Caty
rated it liked it
Aug 20, 2018
Andy
rated it really liked it
Jul 26, 2017
Sofia Madero
rated it it was amazing
May 25, 2019
Haley
rated it liked it
Jan 02, 2017
Melanie Smolter
rated it liked it
Jul 31, 2019
Tom Roepke
rated it it was amazing
Jul 09, 2017
Heather
rated it did not like it
Sep 30, 2018
Tyler Stewart
rated it it was amazing
Mar 18, 2018
Amanda
rated it liked it
Nov 30, 2019
Proud Limpongpan
rated it liked it
May 23, 2020
Hannah
rated it really liked it
Jul 06, 2018
Natalie Dipietro
rated it it was ok
May 07, 2017
Lucian
rated it really liked it
Aug 24, 2020
Vladas
rated it liked it
Feb 01, 2017
Milk
rated it really liked it
Jan 05, 2019
« previous 1 3 next »
There are no discussion topics on this book yet. Be the first to start one »

Readers also enjoyed

  • At the Center of All Beauty: Solitude and the Creative Life
  • Me and White Supremacy: Combat Racism, Change the World, and Become a Good Ancestor
  • How to Be an Antiracist
  • Building a StoryBrand: Clarify Your Message So Customers Will Listen
  • Bedtime Stories for Stressed Out Adults
  • Transition
  • The World's Fittest Book: How to train for anything and everything, anywhere and everywhere
  • New Power: How Power Works in Our Hyperconnected World—and How to Make It Work for You
  • How Not to Kill Your Houseplant: Survival Tips for the Horticulturally Challenged
  • Eating Well Everyday
  • Lurking: How a Person Became a User
  • The End of Jobs: The Rise of On-Demand Workers and Agile Corporations
  • A Beautifully Foolish Endeavor (The Carls, #2)
  • How We Fight For Our Lives
  • Ordinary Men: Reserve Police Battalion 101 and the Final Solution in Poland
  • Profit First: A Simple System To Transform Any Business From A Cash-Eating Monster To A Money-Making Machine
  • The 12 Week Year
  • Embroidery for the Absolute Beginner
See similar books…

News & Interviews

In most historical romances, love and marriage go together like...well, a horse and carriage. But what if the girl part of the girl-meets-boy...
35 likes · 14 comments