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Good Is the New Cool: Market Like You Give a Damn

3.94  ·  Rating details ·  63 ratings  ·  6 reviews
“We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New Cool

Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from th
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ebook, 304 pages
Published October 25th 2016 by Regan Arts.
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3.94  · 
Rating details
 ·  63 ratings  ·  6 reviews


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Anisha
Aug 14, 2018 rated it really liked it
Shelves: 2018-book-list
Thank you to the writers for sharing this work with us. This book highlights how companies and people can help a broader set of people by partnering together. It was eye opening to see the passion and good work done by well known names. Definitely a book that restores your faith in humanity.
Jamie Testa
Jan 20, 2019 rated it really liked it  ·  review of another edition
Took me awhile to read this just because it was more informative than pleasure. Love the topic of the book and all the examples given
Tiffany
Jan 19, 2019 rated it liked it
I liked the idea of this book more than how it was actually executed. Interesting and thoughtful, but could’ve gone further.
Kristen Heimerl
Mar 12, 2017 rated it really liked it
Shelves: business
The authors, Afdhel Aziz and Bobby Jones, are a couple of soulful guys who have written a soulful book that makes a strong case for soulful corporations.

And there's a good reason why: our nation's resources are heavily concentrated in the hands of corporations:

TOTAL REVENUE BY STAKEHOLDER, U.S.:
- Nonprofits - $1.2 trillion
- Government - $3.1 trillion
- Corporations - $20.1 trillion
(Source: Michael Porter TED.com)

$20T. That's a LOT of juice--juice that can be abused and is abused. Often. Gr
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Luke Hood
Feb 09, 2017 rated it really liked it
Enjoyed the examples, lots to think about.
Lauren
Nov 29, 2016 rated it liked it
Great, quick read for anyone in marketing or advertising or creating their own business. I enjoyed the examples that these entrepreneurs and business leader had to share -- so much so, I couldn't wait to get back to work to brainstorm with colleagues. Get inspired to motivate your team, company to be celebrate human moments instead of metrics or profits.
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