7 books
—
5 voters
Pr
“
The people who have been known as PR experts—and still go by that title—have now turned into a combina- tion of publishers, reporters, and editors.
We are publishers because we own media. We control the social media profiles and pages of our clients. We have their blogs and their websites.
We are reporters because we have to fill up all those media chan- nels with relevant content.
We are editors because that content has got to be created, designed, arranged, structured, and presented in the bes
...more
”
― The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR
― The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR
“
So when I am about to give a speech, I resort to the hand-brain connection. I jot down notes on my notepad, half a page, and when they go through my hand and pen, there seems to be a better link to the memory. Once I do my notes, I don’t even need to look at the paper anymore; I just know the sequence of my arguments.
”
― The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR
― The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR
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