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“
However, [Edmund G. Gress] wrote, " we must not simplify to such an extent that life and movement are gone. That is where those persons go wrong who claim that type was made to read, and nothing else matters but the setting up of a paragraph in a legible type so that it can be easily read. We do not read everything that appears in print, but do read that which appears interesting.
...more
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― Streamline: American Art Deco Graphic Design
― Streamline: American Art Deco Graphic Design
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Helvetica is good for typographers who do not know what to say.
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