Questions About Permission Marketing: Turning Strangers into Friends and Friends into Customers

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"Permission Marketing" is courteous to buyers. Real service is "other focused" which in turn generates more sales vs the sales first approach. Hence, why I like this book. Can you explain more as to why you call this "Interruption Marketing"?

Mihai Rosca In my opinion, Interruption Marketing means that the seller usually comes to the consumer to say "Hey, here's what I have for you! Do you want it?" Th…moreIn my opinion, Interruption Marketing means that the seller usually comes to the consumer to say "Hey, here's what I have for you! Do you want it?" This happens all the time via ads, banners, commercials, magazines, pop-ups, etc. Usually, this tactic relies on the fact that you, the consumer, are already in an environment you chose to pay attention to for the time being.

As opposed to this tactic, Permission Marketing lets you come to the seller with some pretext, either to buy or to discover and, only then does the seller say "Hi! I might be able to help you. And if you choose to work with us, we have a nice reward for you".

The advantages to the latter approach are huge, especially that no human being wants to be sold to (at a deeper psychological level, they might feel manipulated), but rather feel good that they have found the perfect solution that solves their problem.
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