This is Marketing: You Can't Be Seen Until You Learn To See

Questions About This is Marketing: You Can't Be Seen Until You Learn To See

by Seth Godin

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Answered Questions (1)

Is this aimed at marketeers? Or would this suit developers, designers, eager to build a tech product of their own?
Michelle Yes, I believe it is largely aimed at marketers and encourages them to work in different ways. It's not limited to marketers though. I found helpful i…moreYes, I believe it is largely aimed at marketers and encourages them to work in different ways. It's not limited to marketers though. I found helpful information for founders, people who write business and functional requirements, product and experience designers, product managers and developers, salespeople, customer success managers, support techs, community managers, etc. I'm not in marketing. I took pages of notes and will be able to apply what I've learned in my work. Not everyone likes to read, has the time to read, or appreciates being told they have to read something for work. I might consider finding someone who will read the text and then distill its lessons, best practices, and philosophy for other functional areas.(less)
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