Questions About Buyology: Truth and Lies About Why We Buy

by Martin Lindstrom (Goodreads Author)

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what are the key point in chapter 1 and 2???

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8 years ago
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Gabrielle I think just setting up 'why' and 'how' he got into a big, expensive project to do the study. This was no small "let's look at a few graphs" kind of r…moreI think just setting up 'why' and 'how' he got into a big, expensive project to do the study. This was no small "let's look at a few graphs" kind of review, like most analyses of marketing. (less)

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