The Medium is the Massage

Reader Q&A

To ask other readers questions about The Medium is the Massage, please sign up.

Answered Questions (3)

Nick My Art&Design Contextual Practice lecturer told it as a printing error that McLuhan saw and insisted was kept, as it added to the book. The title thus…moreMy Art&Design Contextual Practice lecturer told it as a printing error that McLuhan saw and insisted was kept, as it added to the book. The title thus has four readings.
The Medium is the Massage
The Medium is the Message
The Medium is the Mass age (age of mass production)
The Medium is the Mess age (because it's all a huge mess)(less)
Ann Medium is the singular of media (the Latin neuter ending -um changes to -a in the plural). But nowadays "media" is used as a collective singular — lik…moreMedium is the singular of media (the Latin neuter ending -um changes to -a in the plural). But nowadays "media" is used as a collective singular — like data, which used to be plural of datum.(less)
Mark It's unclear why you would ask that, I suppose it depends on the therapist. Given so many people are cooped up inside limited to some form of mediated…moreIt's unclear why you would ask that, I suppose it depends on the therapist. Given so many people are cooped up inside limited to some form of mediated communication in 2020, I actually think it is very relevant. But I'm afraid the less astute therapists will not fully grasp the import and this may not be the best title on the subject, even if the work of Marshall McLuhan is well respected. There's no guarantee all therapists have enough insight to see the significance of these observations or how they're still significant today.(less)

Unanswered Questions (3)

This question contains spoilers... (view spoiler)

About Goodreads Q&A

Ask and answer questions about books!

You can pose questions to the Goodreads community with Reader Q&A, or ask your favorite author a question with Ask the Author.

See Featured Authors Answering Questions

Learn more