Questions About Hey Whipple, Squeeze This: A Guide to Creating Great Ads

by Luke Sullivan (Goodreads Author)

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Answered Questions (1)

Does it contains graphics / ad copies as well? Because 448 pages for a book on ads seems like a little too much.

Charles Metcalfe Yes, plenty. He uses some great examples; quite a few of my favourite ads were sourced from this book. Despite being non-fiction, I found it quite a p…moreYes, plenty. He uses some great examples; quite a few of my favourite ads were sourced from this book. Despite being non-fiction, I found it quite a page-turner.(less)

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Unanswered Questions (3)

the book is from 1998. Does it still holds up on 2022?

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What is the ISBN for this book?

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What's the difference between this edition and the previous one?

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