Goodreads Blog

Drive Discoverability with Goodreads Giveaways

Posted by Margo on September 25, 2025
Looking to connect with your next reader? Goodreads Giveaways can help you connect with customers in the places they love to be, while in discovery mode. Goodreads Giveaways drive title awareness and engagement, are easy to set up and maximize amplification.

What can Giveaways do for mbook?
  • Reaches readers actively searching for new books.
  • Over 300,000 books marked Want to Read annually from Giveaways.
  • Adds your book to entrants’ Want to Read shelves, building an audience for future updates.
  • Boosts visibility through newsfeed updates when members enter.
  • Potentially generates early reviews from Giveaway winners

 
  
Premium or Standard?

The Premium package offers discoverability through a premium listing in the Goodreads Giveaways homepage, along with the ability to send personalized emails to everyone who doesn't win plus a reminder to winner to review the book. This package features direct communication with non winners via a customizable email.

The Standard package is a great choice for authors who want to generate excitement. On average between 3,250 - 5,223 users enter to win a Standard Giveaway! It provides key features like a Giveaway notification in friends' news feeds and a reminder for winners to review the book. These features are effective for increasing visibility and engaging readers at a more affordable price, making it a solid option for authors who are looking to create buzz.

 


Fun Fact: Contemporary and Dark Romance genres have are our highest want to read to read conversions!

 
Giveaway Performance 

Eddie Winston Is Looking for Love ran several Premium Giveaways leading up to publication on 12/31/2024. You can see the large spikes in want to reads on the two launch and end dates.

 

Growth in Post Giveaway Engagement

When a user enters a Giveaway it triggers a host of notifications which can create a long tail of want to reads for your book. Long after your Giveaway is over users will still continue to see friend’s activity with the book. This helps to keep momentum and engagement going even after your Giveaway.
 



Even after Eddie Winston Is Looking for Love’s Giveaways are over the Want to Read activity continues accelerating at a faster rate than before the Giveaways. Look at all those Want to Reads!

List Your Goodreads Giveaway Today!

Buying a Giveaway on Goodreads is a great way to boost your book's visibility and reach a larger audience. It allows you to engage with avid readers who are genuinely interested in discovering new books. Giveaways offer an opportunity to build buzz around your book, encourage want to reads and even see a boost in reviews.
 


Glossary of Terms
  • Want to Read: a signal used to measure a customers intent to purchase.
  • Pageviews: the number of times all users visits a specific page.
  • Engagement: actions such as liking, sharing, commenting, clicking, marking titles as Want to Read or even spending time viewing content.

Happy reading,
The Goodreads Team