Networking and Referral Strategy for Sound Engineers
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Strategies for personal referral
Why people give personal or professional referrals
When is the best time to ask for a referral?
Who is a good prospect?
What to say when you reach out
How to measure the ROI you provide for your clients
How to copy successful people, in your own style
All music in this episode by Max Tundra.
Ed’s podcast – Smarter Freelancing
Tap your network. How to get business through friends, colleagues, and relatives.
Referrals
Create a referral expectation – “I hope I gain enough of your trust, that you refer me to others.”
Ask (the right way) – No one has ever lost a client because they asked for a referral. Ask when you are praised. “Most of my business comes from referrals. I trust you, therefore I’m asking you.”
Don’t wait till you’re desperate. Make it a habit.
Book Yourself Solid (based) Bucket Strategy
Create a list of 60 your warm contacts.
Once a day, write to the person at the top of the list and then move them to the bottom of the list.
Connect on a personal level.
Share a new thing that you’re working on. “Can I send you a couple of links about it?”
Respond with credibility indicators
Gary Vaynerchuk and Wine Library
Kosta Brown Pino Noir
Mark Sisson and Mark’s Daily Apple
Quotes
People give professional referrals for intrinsic reasons.
Identify good prospects based on attributes, not demand.
Loved this post? Try these:
Content Marketing Strategy for Freelance Audio Engineers
11 Professional Networking Improvements You Can Make Today to Find Work in a New Niche
Learn from the Sound Engineers for Tori Amos, Prodigy, and The White Stripes Online
Support Sound Design Live on Patreon.
In this episode of the Sound Design Live podcast, I talk with Ed Gandia from The International Freelancer’s Academy about how to build a solid networking and referral strategy to help you get more of the work that you love. We also discuss:
Strategies for personal referral
Why people give personal or professional referrals
When is the best time to ask for a referral?
Who is a good prospect?
What to say when you reach out
How to measure the ROI you provide for your clients
How to copy successful people, in your own style
Show notes:
All music in this episode by Max Tundra.
Ed’s podcast – Smarter Freelancing
Tap your network. How to get business through friends, colleagues, and relatives.
Referrals
Create a referral expectation – “I hope I gain enough of your trust, that you refer me to others.”
Ask (the right way) – No one has ever lost a client because they asked for a referral. Ask when you are praised. “Most of my business comes from referrals. I trust you, therefore I’m asking you.”
Don’t wait till you’re desperate. Make it a habit.
Book Yourself Solid (based) Bucket Strategy
Create a list of 60 your warm contacts.
Once a day, write to the person at the top of the list and then move them to the bottom of the list.
Connect on a personal level.
Share a new thing that you’re working on. “Can I send you a couple of links about it?”
Respond with credibility indicators
Gary Vaynerchuk and Wine Library
Kosta Brown Pino Noir
Mark Sisson and Mark’s Daily Apple
Quotes
People give professional referrals for intrinsic reasons.
Identify good prospects based on attributes, not demand.
This article Networking and Referral Strategy for Sound Engineers appeared first on Sound Design Live. Sign up for free updates here.
Loved this post? Try these:
Content Marketing Strategy for Freelance Audio Engineers
11 Professional Networking Improvements You Can Make Today to Find Work in a New Niche
Learn from the Sound Engineers for Tori Amos, Prodigy, and The White Stripes Online
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