Will Fitbit’s ‘magic number’ really step up your fitness game?

Fitbit reported its best-ever holiday sales this week, but investors are fretting because the wearable maker’s guidance for the current quarter is lower than expected. Some analysts are questioning whether Fitbit can hold its own against competition from Cupertino. Apple Watch has proved to be a fantastic fitness tracker for many Cult of Mac readers. […]

(via Cult of Mac - Tech and culture through an Apple lens)