PROMOTION COMMOTION – RNA CONFERENCE REPORT by Mags Cullingford

I love writing but confess when it comes to marketing and promoting the two novels I’ve published so far . . . This post about Hazel Gaynor’s excellent talk at last year’s RNA Conference is very much a case of ‘Do as I say, not as I do.’

HAZEL GAYNOR began with the lesson of E.L. James’s runaway success. ALL publicity is good publicity. What followed was effervescent.

As a reader Hazel needed to be told three things:

Tell me the book exists Give me a reason to care Convince me to buy it

She...