The Author Toolbox: To Blog or Not To Blog

In today’s platform-driven publishing world, that indeed is the question of the day. Of course, our focus in the Author Toolbox series is on the practical tools an author needs so I’ll keep this introduction to blogging brief since there are a gazillion other blog posts and articles out there about whether you should blog, what to blog about, how often, the best platforms, and mistakes to avoid.

Blogging, while originally an online journal entry of sorts, is essentially an article you write o...