How to Paste a Professor to the Wall: A Lesson in Recognition

If you want to see the power of reinforcement in action, try a little experiment on one of your professors or another presenter. Fill one side of the room with rapt attention, head-nodding, and laughing at her or his jokes. Fill the other side with neglect. It takes about 45 minutes for difference to have its effect, but it does indeed work.

My new Forbes column on the “dopamine effect” can be found here.