VIDEO: Paid Search Leaders from Bing Talk PPC Hot Topics, Tips & Tricks #SMX

VIDEO: Paid Search Leaders from Bing Talk PPC Hot Topics, Tips & Tricks #SMX was originally published on BruceClay.com, home of expert search engine optimization tips.

In advance of Search Marketing Expo (SMX), speakers and PPC experts Christi Olson and Purna Virji talked with Bruce Clay, Inc.’s Kristi Kellogg and David Szetela! These paid search leaders dive into PPC hot topics including:

Product Listing Ads
How to keep Shopping Campaigns creative
How social ads fit into the overall paid search strategy
Optimizing a mobile site for a good quality score

Watch the full conversation below.

Tweet-Worthy Moments

“I’m almost to the point of thinking all campaigns could be remarketing campaigns.” – @ChristiJOlson
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“To take advantage of all the ad types on Facebook is a full-time job — @Szetela”
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“The image is the most important part of an ad, along with price.”- @PurnaVirji
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“Product on a white background has the best response” – @PurnaVirji
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Are you headed to SMX West? If so, we will see you there! And if not, don’t worry — our blog will be bursting with live coverage of key SMX sessions. Check out our liveblog schedule to know what sessions/speakers will be covered March 1-3.