Kanye West Less Influential Than Taylor Swift, Says Nielsen Study

Taylor Swift and Kanye West: Star-crossed superstars. (Photo by Larry Busacca/Getty Images for NARAS).

Kanye West recently boasted that he’s 50% more influential than Stanley Kubrick, Pablo Picasso, Paul the Apostle or any other human being, dead or alive.

But, as West’s pal Jay Z says, “Men lie, women lie, numbers don’t.” And the numbers are in: according to Nielsen Talent Analytics, only 24% of U.S. adults consider West to be influential–versus 55% for Taylor Swift.

Nielsen’s numbers are de...

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Published on February 19, 2016 12:31
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Zack O'Malley Greenburg's Blog

Zack O'Malley Greenburg
Zack O'Malley Greenburg—a Jay-Z biographer and former Forbes editor—writes on the intersection of music, media and money. ...more
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