BuzzFeed's Global Domination Plan: The Techniker Has Been Informed

BuzzFeed is expanding across the globe—and tackling one of advertising's greatest challenges.

"Don't let anybody ever talk to you about global advertising," says Greg Coleman, BuzzFeed's president and the person responsible for its advertising business. "Because it's there, but it's very limited." Global advertising, for a media brand, is a tough nut to crack: It requires massive global reach and the ability to attract the limited number of brands that want to advertise their wares all across the world. BuzzFeed is attempting to defy the odds by becoming a global cross-platform advertising powerhouse—and Coleman certainly has the background to pull it off.

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