Want people to read your emails? Keep ‘em short and not so sweet

If you want people to read–and hopefully respond–to your emails, you should really pay attention to the data. Email service Boomerang, which lets you schedule emails into the future as well as find out who’s read them, did a little research into its own customers to find out what, exactly, will get recipients to read […]

(via Cult of Mac - Tech and culture through an Apple lens)