The iBooks Store: Stairway to Oblivion

So let’s all do this exercise together, shall we? Let’s say that you want to find one of my books on iBooks, but you’ve never been on iBooks and don’t have an account there. So the first thing you do is Google iBooks, which gives you this: So let’s say you click the link to “iBooks Store,” which is the one right at the top of the page, and the one that Apple is paying Google to display. Now if you’ve already downloaded the iBooks application, you’ll get a page of the Amazon top sellers. B...