According to data released by research firm GfK during Global Pet Expo 2015, millennials have supplanted baby boomers as the largest US pet-owning population. That means 35.2% of the US’ 75 million Millennials, defined by GfK as people age 18 to 34, own a pet, compared to 32.8% of Boomers. According to a study conducted by Purina, nearly half of pet owning millenials share their lives with cats.
According to Purina’s study,
3 in 5 millennial cat guardians identify themselves as a “cat lady”...
Published on February 15, 2016 22:00