On Accelerate! Now: Episode 91 with Conor Lee. Outbound Sales As A Service: Is This The Better Way To Prospect?

In this episode, Conor Lee, founder and CEO of HipLead, talks about the emerging Outbound Sales As A Service (OBSaaS) model for prospecting and generating leads. Combining expertise in big data and targeted email marketing, enterprises of all sizes are using Outbound Sales As A Service to scale their sales by taking over the top of the sales funnel. Among the many topics I discuss with Conor Lee are:

How OBSaaS is different than outsourced lead generation
The situations where it makes sense to use Outbound Sales As A Service
The sales processes you need in place to leverage the prospects generated by an OBSaas company like HipLead
What HipLead can do that your SDRs can’t.
How OBSaaS supports the specialization of SDRs and (delays their early burnout)

If you have responsibility for building a pipeline of qualified prospects, then you definitely need to listen to this episode.

The post On Accelerate! Now: Episode 91 with Conor Lee. Outbound Sales As A Service: Is This The Better Way To Prospect? appeared first on Andy Paul | Strategies to Power Growth.