Adventures in Epublishing: Launch Day Strategies

So far at DarkSide Publishing, we've had two book releases, with two quite different results.

In November, without DarkSide (it wasn't created just yet!), I decided to do a social media blast for the release of Into the Shadows. I called it a Facebook/blogsplash (discovered through awesome UK author, Talli Roland).  I had some nice numbers, I have quite a few followers on Facebook and had a