Facebook Changes Create New Opportunities and New Tasks

There is so much going on with Facebook Page changes – some of this is good for businesses; some of this is somewhat odd.

For example, the good news is that admins of Pages now get notifications when someone posts a comment, etc. on the Page.

The bad news is that I had to individually turn off getting the notifications myself for several Pages on which I'm the admin because Miller Mosaic created the Page and I'm a backup admin "just in case."

To help clarify some of the new Facebook Page information, I took all the info from the Facebook Page official tour (which a Page admin can currently take on the Page) and put it on a blog post so the info would be in one place. You can read that post now.

And I'm currently filling a large three-ring binder with tons of information on these changes. (Different people focus on different pieces of the overall changes.)

Then when Yael and I have tested these recommendations (we are doing this now), she and I plan on offering a FREE webinar to go over what we think are the most important changes from a business marketing perspective.

One favor: Could you "like" our brand-new Facebook Page "Miller Mosaic Social Media Marketing" at www.facebook.com/millermosaicsocialmedia

This new Page is a little bare right now because we are testing out things on our other Pages first.

(By asking for help we quickly got the 25 people to "like" this new Page that we needed in order to get a customized URL for the Page.)



Why did we create this new Page?

Because we need a Page with the words "social media" in the title, which is searchable inside and outside Facebook. When we set up our "Internet Marketing Tips" Page the term "social media" wasn't yet being widely used. See this Page at www.facebook.com/powermarketing

After the events in Egypt in which the words "social media" were used in all the news stories we read, we realized the term had now entered the mainstream and people would be searching on the term.

(Note: As of recently a Facebook title can be changed if less than 100 people have "liked" the Page. This isn't an option for our "Internet Marketing Tips" Page.)

In fact, I just answered a question as to why a photographer might not be getting more people to her Facebook Page. I told her one problem could be that she did NOT use the word "photography" or the word "photographer" in her Facebook Page title. Thus it would be difficult to find her in a Facebook search or through search engines if you weren't searching on her name. (And she has more than 100 people so she can't change her Page title.)

In conclusion, whenever Facebook makes major changes, the whole Facebook platform becomes somewhat unstable and does weird things in weird places. At the moment this means taking advantage of the new Facebook Page opportunities is a somewhat frustrating experience. Big breaths. This too will (hopefully) pass.

Anyway, please "like" our new Page now. And we'll keep you posted on Facebook Page changes.

© 2011 Miller Mosaic, LLC

Phyllis Zimbler Miller (@ZimblerMiller on Twitter) is the co-founder of Miller Mosaic Social Media Marketing. Download the company's free report "5 Tips for Staying Top of Mind With Your Prospective Target Markets" at www.millermosaicllc.com/los-angeles-s...