The Author Toolbox: Establish Your Website as a Home Base

Nowadays, when everything is online and “Google” is a verb (as in “I’ll just google that”), every author needs a place where readers can find them. However, since social media channels rise and fall in popularity or adjust their algorithms almost as quickly as the weather changes, you absolutely need toestablisha home base on property you control.

A website (with or without a blog) is your home base and it certainly doesn’t have to be complicated. Just make sure it looks professional, stays u...