I was analyzing the Facebook ads I have running today, and I noticed that I’m getting very few clicks from women on my ads for Yseult. That strikes me as a bit unfortunate, since it’s a retelling of Arthurian legend giving some of the female characters much more prominence and more pov action. So I’ve decided to experiment with a new ad in addition to the old targeting a female audience. I will write new copy emphasizing the female perspective, and I’ve been putting together some alternative...
Published on February 11, 2016 08:10