Viacom Extends Deal With Snapchat To Include Selling Ads On Its Behalf
Deal will help Viacom generate revenue lost from falling TV ratings.
Viacom, the owner of television networks including MTV, Comedy Central, BET, VH1, and Nickelodeon, has signed a multiyear deal with disappearing messaging app Snapchat to sell ads on the app's behalf, confirms Reuters. News of a likely deal was first reported by the Wall Street Journal.
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