Jeff Bezos shows off a POV Vine of the vehicle's second landing attempt.
In November 2015 Amazon founder Jeff Bezos's private aerospace company Blue Origin announced an aerospace first: the vertical takeoff and landing of a rocket ship. The achievement, completed by the company's New Shepard rocket, was hailed as a milestone for the aerospace industry. The milestone, however, was matched just a month later by the Elon Musk-owned SpaceX and its Falcon 9 rocket.