The Rise of Book Trailers

I remember it clearly: We were watching TV when, during the commercials, a trailer began to play. It immediately caught out attention, the sights and sounds and story line drawing us in bodily as we turned towards the screen. What was this great looking movie? The answer was not what we expected. It was not movie at all, but a dramatized trailer for a forthcoming novel by James Patterson. A brilliant move by an advertising-guy-turned-author.

Since then, the video book trailer has become stand...