How NOT to Promote Your Novel

A Brief Guide for Newly Published Authors

Do not SPAM your twitter feed or social network with links to your book once an hour on the hour for weeks or even months. That’s SPAM, not marketing. That doesn’t mean an occasional book pimp is a bad thing. Do engage in author events, talk to your potential readers about normal day-to-day stuff, and act like a human with interests, a life, etc. Do not post ridiculous statements like, “The greatest American novel EVER!” or “Your world will change if...