"There's no need for alarm"

Alarm is overrated.

People say, "there's no need for alarm," as if that rule only applies right now, as if sometimes, there is a need for alarm.

It turns out that there's never a need for alarm, because alarm doesn't do us any good. Alertness, awareness, action... there's a need for this. But alarm?

[Completely unrelated, Roger's new telemarketer hack is pretty clever.]