Breaking Up Is Hard To Do
I might be breaking up with someone over the next few days. In fact, probably thousands of someones – hopefully not you – please please please I hope it’s not you. But if it is we can still be friends.
Breaking up is scary. Not roller coaster scary but rather free-falling out of an airplane scary. It’s hard to let go of a relationship even when you know the other party isn’t as “into you” as you are to them.
What the hell am I talking about, you ask? Don’t worry; I’m still getting married. This breakup is all about business.
I’m scrubbing my email newsletter list, and it’s freaking me out. But you have to face your fears to grow, right?
I’m attending Build Your Own Blog Conference (BYBC) February 19-20 and part of this 2-day conference jammed packed conference have been weekly webinars (I’ve now attended 4) that have been OMG fabulous. Honestly, even if you can’t attend the conference, for the low price of $199, you can get these archived webinars and handouts. It’s really a 6 weeks online course on crashing through your fears and building a badass blog. You can register using my coupon code careerblogger25 for $25 off. That makes this conference a STEAL.
Last week’s webinar changed my entire mindset regarding my blog and my strategy for success. It was one of those Ah-Ha moments that leave you thinking why they hell didn’t I think abut that before?
One of the things I learned was I needed to face my fear of being rejected and breakup with those subscribers who hadn’t opened one of my emails in months. Clearly, if they aren’t opening my emails they “aren’t that into me.”
Like my grandma used to say, S*** or get off the pot.
I use Convert Kit as my email newsletter provider and they have this awesome feature (which I’m sure the other providers also have – I know Aweber does) that allows me to filter out those who haven’t opened an email within the last 90 days but have been subscribed at least 30 days. Convert Kit calls them Cold Subscribers and those are the people I need to break up with. To let go of the one-way relationship we’ve had for a while now.
But because I HATE giving up on things, I wanted to give our relationship one last chance. I wrote a series of 5 emails designed to either get those Cold Subscribers to sign back up and commit to reading All My Fabulousness or to unsubscribe.
See what I did right there. I’m making them break up with me. I hate ending relationships, so I’m totally taking the easy way out.
The 1st went out Thursday morning, the 2nd today, with the next 3 scheduled for Thursday, Monday, and Thursday respectfully. Each day before I send out the next email blast, I re-run the Cold Subscriber report and only send to those folks. At the end of the 5 email series, I will have a clean, albeit probably much smaller, email list. But that’s ok. I want people who will engage. Who want to connect with me. And I don’t want to fill up the email box of people who don’t care. That’s just annoying.
So far out of my cold list I’ve had 126 unsubscribes. It hurt a little to see that, but it’s ok. I’ll cry a little, eat some chocolate, and move on.
If you’re ready to download this step-by-step checklist on how to set up your own purge list and don’t hesitate to reach out to me if you have questions or want help.
I will write up a detailed post of how this worked when it’s done in a couple of weeks so; please check back. Do make sure to check out yesterday’s post and enter the raffle!
And don’t forget to check out BYBC it’s going to be awesome!
The post Breaking Up Is Hard To Do appeared first on Laina Turner.
