Why The Pollsters Got It Wrong In Iowa (Hint: Voter-Targeting Data)
Pre-caucus polls had Trump in the lead, but Cruz's data-driven ground game won out in the end.
Obviously, the pollsters got it wrong about Trump's chances of winning the Iowa caucuses Monday night. One key reason may be that they didn't account for the superiority of Ted Cruz's data-driven ground game over Trump's virtually non-existent one.
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