How to prevent your small business from being the next named disaster

Ever since World War II the U.S. government’s weather service has given official human names to tropical cyclones (hurricanes and typhoons). Everybody knows that. But am I the only one who didn’t know we were anthropomorphizing winter storms?

It turns out the Weather Channel has unofficially been naming winter storms since 2012. “Jonas” was the most recent winter wallop by Mother Nature, and it earned a moniker due to the magnitude of forecasted disruption. We now know the forecasts were pret...